Why I Started The Yuzu Tote
It started during a weird season of life—one of those in-between phases where everything felt a bit heavy but hopeful too.
I had just moved countries. I had just become a mum. And suddenly, everything was different. Beautiful, but different. And in the middle of all of that, I felt this pull to create something... lighter.
Not another brand shouting at people. Just something simple, made well, that quietly brought joy.
Something I wanted to wear myself
I’ve always loved good design—clothes that fit well, feel good, and don’t try too hard. But after becoming a parent, I wanted even more ease. Fewer decisions. Fewer fussy pieces in my wardrobe.
That’s what I wanted The Yuzu Tote to be: well-made cotton staples that you can wear on a coffee run, a school run, or just when you're trying to feel a little more like yourself again.
Why ‘Good Days Ahead’?
Because honestly, some days feel like a blur.
But I’ve always held onto the idea that even on the slow or heavy days, there’s still joy in the little things—soft clothes, quiet mornings, hot drinks, deep breaths.
“Good Days Ahead” became a bit of a mantra. And now it’s a reminder on every tag, every hoodie, every post.
Made for people like us
The Yuzu Tote is for anyone who wants ease and quality without the excess. It’s for people who want to feel good in what they wear, without needing to explain it.
No big logos. No trend-chasing. Just pieces you’ll actually reach for.
If you’ve made it this far, thanks for being here. Truly.
This whole thing means a lot to me.
And I hope, even in a small way, it brings a little lightness to your day too.